Cosmetics, Cannabinoids and the Evolution of Skincare

The past ten to twelve years have seen a historical change in the cannabinoid market. What began modestly in 2012 with the early CBD products is now an industry that is undergoing rapid expansion. It got its official recognition from the US government in 2018.

In contrast, the cosmetics sector has maintained a steady trajectory during this period. While it hasn't experienced exponential growth, it has managed to sustain consumer interest without a significant decline.

However, beneath this apparent steadiness lies a noteworthy transformation in the types of cosmetic products garnering consumer attention.

This guide provides an in-depth exploration of the current state of the US cosmetics industry. We analyzed its size and recent subtle shifts. Moreover, we’ll touch upon the leading hemp cannabinoids available in the market today for enhancing cosmetic formulations.

The High Flying Cosmetics Market

The cosmetics scene in the United States is growing rapidly, it is projected to soar past the staggering $49 billion valuation recorded a year ago. Growth is steady, but there's a noticeable shift towards natural ingredients that's reshaping the beauty industry. Its sheer magnitude solidifies its importance.

Over the past decade, despite maintaining its size, the cosmetics industry changed, with outdated products making way for newer, more innovative ingredients.

Changing Tides in Cosmetic Consumption

As the population in the US gracefully ages, with estimates suggesting over a quarter will be 65 or older by 2060, it's influencing how we approach cosmetics. Mature individuals aren't looking for products to enhance their looks, but also skincare solutions that cater to their changing skin. There is a growing interest in anti-aging compounds.

People know about the dangers posed by certain cosmetic substances more than ever before. Consumers have begun demanding safer, more natural alternatives. This shift calls for the incorporation of natural healing substances. Market trends suggest aloe vera, vitamin C, hyaluronic acid, essential oils, and notably, cannabinoids.

Rise of Natural Ingredients in Cosmetics

Consumer demand for natural ingredients has led to a surge in cosmetics infused with botanical extracts. We also see essential oils and vitamins on the rise. Basically, products free from harmful chemicals are in style.

Among these, cannabinoids have emerged as a particularly intriguing category being a holistic skincare solution due to their perceived safety and efficacy.

Cannabinoids – The Promising Ingredients

Derived from the Cannabis sativa plant, and more frequently hemp, cannabinoids are rising to fame for their anti-inflammatory and antioxidant properties. People and their dogs are using it – quite literally. Their integration into cosmetics offers a convenient and natural approach to skincare.

Research-backed Benefits of Cannabinoids

Studies suggest cannabinoids, such as cannabinol (CBN) and cannabigerol (CBG), hold potential for healing and helping against bacterial infections, respectively. Their inclusion in cosmetics aligns with the growing demand for effective and natural skincare solutions.

Cannabinoids are also gentler alternatives to traditional skincare ingredients, so users can minimize the risk of adverse reactions. Their broad-spectrum effects address multiple skin concerns simultaneously. That caters to evolving consumer expectations.

People now seek authenticity and efficacy in their skincare products. It’s partly something that’s driving the demand for cannabinoid-infused formulations.

Some Optimal Cannabinoids for Cosmetic Formulations

Selecting the right cannabinoids for different applications is what makes any cannabinoid-based product a winner. Let's examine some noteworthy choices:

• CBC: It’s quite rare, but Cannabichromene is gaining popularity among consumers due to its interaction with TRP receptors that modulate inflammation. It’s a good candidate to cater the rising demand for ‘natural’ healing solutions.
• CBG: Cannabigerol can potentially combat bacterial infections. Users are vouching for its ability to prevent the spread of certain conditions. Additionally, it's gaining traction in anti-acne formulations.
• CBD: The most hyped hemp cannabinoid, Cannabidiol (CBD) is extensively studied for its antioxidant and anti-inflammatory properties. In cosmetics, CBD offers targeted benefits without any psychoactive effects upon topical application.
• CBN: It’s a metabolite of THC known for its alleged wound-healing potential. Although still uncommon in topical products, ongoing research suggests opportunities for hemp brands in the cannabinoid cosmetics sector.
• CBDa, CBGa, CBDV, and More: Hemp still has an arsenal of cannabinoids, each with distinct properties. These are essentially the acidic form of previously mentioned cannabinoids. You can often find them as precursors to the other cannabinoids that haven’t been decarboxylized yet.

Trending Cannabinoid-Infused Cosmetic Products

Interested in the latest cannabinoid-infused cosmetic offerings as an end user? Here's what's trending:

• Serums: They give you a lightweight, water-based solution for delivering beneficial compounds deep into the skin. Cannabinoid-infused serums are perceived as value-added products.
• Moisturizers: Consumers favor CBD, CBG, or CBC-infused moisturizers for their potential to improve hydration while addressing inflammation and oxidative stress.
• Lip Balms: Incorporating novel cannabinoids is being used as a way to differentiate products in a competitive market and inspire innovation.
• Body Lotions and Oils: Like tinctures, cannabinoid-infused oils, and lotions offer an affordable option for massage and moisturization with a therapeutic appeal for wellness-oriented consumers.

Incorporating Cannabinoids into Your Cosmetic Line

It’s fair to say that incorporating cannabinoids into cosmetics is now a strategic move rather than a risky endeavor. Consumer acceptance towards cannabinoid-infused cosmetics represents a growing market segment with significant potential.

This industry is expected to maintain its size, and cannabinoid-infused products could potentially claim a larger share. To capitalize on this trend, formulators should select appropriate formulations, identify suitable cannabinoids, and collaborate with reputable manufacturers.